Why We Carry Heretic Parfum: The Story Behind the Scent
Fragrance is the last category most people clean up. They switch to clean skincare, clean supplements, clean food. And then they spray something on their skin that contains hundreds of undisclosed synthetic chemicals and call it a signature scent.
Heretic Parfum exists for the person who is done with that compromise. Founded by Douglas Little, the nose behind the iconic Goop candle, Heretic makes fragrance that is unapologetically sensual and rigorously clean. Every extrait de parfum is plant-based, free from synthetic musks, parabens, and phthalates, and built from raw botanicals, resins, and absolutes that evolve on the skin. The fragrances are gender-neutral and, without exception, interesting.
Why It Belongs in Our Edit
The M.S Skincare customer thinks carefully about what they put on their skin. Heretic extends that same care to fragrance, which is one of the most intimate things we wear and one of the most overlooked from an ingredient standpoint.
But the reason we carry Heretic is not only the clean credentials. It is the quality of the scents themselves. These are not safe, inoffensive fragrances designed to appeal to everyone. They are specific, strange, and deeply considered. Nosferatu was created as the official fragrance of Robert Eggers' film. Smudge was built from the Druidic practice of burning juniper to clear energy. Rhubarb Thief opens with grapefruit pith and cedar and settles into oakmoss and elemi resin, described by Heretic as a botanical charm disguised as pleasure. These are fragrances with a point of view.
The Bestsellers
Nosferatu is our top-selling Heretic fragrance. Created in collaboration with Focus Features and director Robert Eggers, it opens with petrichor and thunder, moves through wilting lilac and violet absolute, and settles into vegan ambergris and oud. Cold, pale, and otherworldly. It will haunt you, but in the best possible way.
Midnight Toker is blonde tobacco laced with honeyed apricot, clove cigarettes, birch tar, and singed vanilla absolute. A fragrance of heated skin and hedonism. One hit is never enough.
Angel's Trumpet is from the Nocturnal Collection, inspired by the night-blooming Brugmansia used by Aztec shamans to bridge the realms of the living and the dead. Green freesia, jasmine, ylang-ylang, and violet leaf. A nocturnal elixir that ushers in whichever enchanting new beginning awaits you.
Rhubarb Thief opens with grapefruit pith and cedar, moves through tart rhubarb and pink jasmine, and settles into oakmoss and elemi resin. Bright yet rooted, cleansing yet sensual. A botanical charm disguised as pleasure, stolen from the garden before the light changes and the spell breaks.
Dirty Violet glides between masculine and feminine without apology. Violet leaf, Turkish rose, frankincense, labdanum, and patchouli. A scent that smacks of skin, heat, temptation, and sex.
Where to Start
The Discovery Set includes 10 bestselling fragrances in 2mL vials. The right way to start before committing to a full bottle.
Explore the full Heretic Parfum collection.
Frequently Asked Questions
Who founded Heretic Parfum?
Heretic was founded by Douglas Little, the perfumer behind the iconic Goop candle, who built the brand around plant-based, rigorously clean fragrance that is unapologetically sensual.
Are Heretic fragrances free from synthetic ingredients?
Yes. Every extrait de parfum is free from synthetic musks, parabens, and phthalates, blended in organic sugarcane alcohol with raw botanicals, resins, and absolutes.
What is the bestselling Heretic fragrance at M.S Skincare?
Nosferatu, created in collaboration with director Robert Eggers as the official fragrance of the film, is our top-selling Heretic scent.
Are Heretic fragrances gender-neutral?
Yes. All Heretic fragrances are made for everyone.
Why does M.S Skincare carry Heretic Parfum?
For the clean credentials and the quality of the scents themselves. These are specific, strange, and deeply considered fragrances with a genuine point of view, not safe crowd-pleasers.
How do I find my Heretic scent?
Start with the Discovery Set, which includes 10 bestsellers in sample format for layering and exploration before committing to a full bottle.
