Why We Carry Under Luna: The Story Behind the Botanicals
We carry Under Luna because hair care is part of the wellness ritual, and it deserves the same standard we apply to everything else we carry.
Most hair care brands are built around performance claims and synthetic shortcuts. Under Luna is built around plants, specifically whole-plant botanicals grown, harvested, and foraged in the Pacific Northwest, formulated by a woman-owned brand that believes the ritual of washing your hair should nourish rather than deplete.
Who Is Under Luna?
Under Luna is a woman-owned botanical hair and body care brand handcrafted in the Pacific Northwest. Every formula is made with whole-plant botanicals, garden-grown and foraged herbs, and skin-loving oils, free from synthetic fragrance, sulfates, and fillers. The products are pH-balanced and vegan, designed for those navigating postpartum hair loss, scalp sensitivity, or simply seeking a cleaner, more intentional hair ritual.
The herbs in Under Luna formulas are grown, harvested, and foraged by Wildcare, a small Pacific Northwest botanical operation. This is traceable, intentional sourcing, not a commodity supply chain with a botanical claim on the label.
Why It Belongs in Our Edit
The M.S Skincare customer thinks carefully about what they put on their skin. Under Luna extends that same care to the scalp and hair, which are often the last place people apply the same scrutiny they bring to their facial routine.
The scalp is skin. It has a microbiome, an acid mantle, and sebaceous glands. It responds to ingredients the same way facial skin does. Sulfates, synthetic fragrance, and silicones disrupt all of it. Under Luna's whole-plant formulas work with the scalp's natural function rather than against it, which is exactly the standard we hold everything to.
What We Carry
The Tulsi Bloom Shampoo is a mineral-rich shampoo for balanced, combination, and fluctuating scalps. Formulated with tulsi, rosemary, horsetail, and mineral-rich herbs from the Pacific Northwest. Cleanses without stripping, softens, strengthens, and adds shine.
The Deep Magic Hair and Scalp Serum is a 4-in-1 lightweight oil made with organic jojoba and whole-plant botanicals. Nourishes dry scalps, softens frizz, protects ends, and enhances natural texture without heaviness.
The All Things Face and Body Oil is a lightweight, non-comedogenic face and body oil formulated with rich botanical oils for lasting hydration with a soft, luminous finish. A true multi-tasker: daily moisturizer, makeup remover, body oil, and dry patch treatment in one.
Explore the full Under Luna collection.
Frequently Asked Questions
Who founded Under Luna?
Under Luna is a woman-owned brand handcrafted in the Pacific Northwest, rooted in the belief that hair care is a healing practice.
Where are the botanicals sourced?
Herbs are grown, harvested, and foraged in the Pacific Northwest by Wildcare, a small botanical operation that supplies Under Luna with fresh, mineral-rich plant material.
Is Under Luna suitable for sensitive scalps?
Yes. The formulas are free from synthetic fragrance, sulfates, and fillers, and pH-balanced to match the scalp's natural acid mantle.
Why does M.S Skincare carry Under Luna?
Under Luna applies the same ingredient standard to hair care that M.S Skincare applies to skincare: whole-plant, clean, intentional, and genuinely effective.
Is Under Luna vegan?
Yes. All formulas are vegan and free from synthetic fragrance, sulfates, and fillers.
Is the All Things Oil suitable for the face?
Yes. It is lightweight, non-comedogenic, and designed for both face and body use.
