California Dreamin'

California has its own way of approaching wellness: sun-soaked, plant-forward, and deeply intentional. This collection brings together brands founded or rooted in California, from Santa Barbara adaptogens and Venice Beach functional mushroom chocolates to Los Angeles perfumers and Bay Area body care. The common thread is a belief that feeling good should be simple, clean, and grounded in nature.

The Brands

• Sun Potion — Santa Barbara-based adaptogenic herbs and superfoods rooted in Ayurvedic and Taoist traditions.
• Rosebud Woman — California-founded intimate wellness and body care for women.
• HERETIC PARFUM — Los Angeles natural fragrance house using botanical and naturally derived ingredients.
• Bathing Culture — San Francisco body care built around regenerative ingredients and minimal packaging.
• Foria — California-based plant-powered wellness for sleep, stress, and intimacy.
• alice mushrooms — Venice Beach functional mushroom chocolates formulated for specific outcomes.
• Surya — California Ayurvedic body care rooted in traditional herbal formulation.
• Four Sigmatic — Functional mushroom coffee and elixirs founded in California.
• JACK HENRY — California-based clean grooming and skincare for men.
• Kindra — California-founded menopause and hormonal wellness brand.
• Lumara — California wellness and body care.
• RLT Home — California-based red light therapy for home use.
• Homecourt — California-founded luxury home and body care.
• UNDER LUNA™ — California natural hair and body care.
• VanMan — Small-batch California candles and home fragrance.

Frequently Asked Questions

What do California wellness brands have in common?
California wellness brands tend to prioritize clean, plant-based ingredients, minimal processing, and a connection to nature. Many are rooted in Ayurvedic, herbalist, or functional medicine traditions adapted for a modern lifestyle.

Where can I shop California wellness and beauty brands online?
M.S Skincare curates a selection of California-founded wellness, skincare, and home brands available for delivery across the United States. This collection is updated as new California brands join the catalog.