Loftie
Loftie: The Sleep Wellness Brand That Replaces Your Phone
Loftie was built around one of the most underrated wellness interventions available: getting your phone out of the bedroom. The Loftie ecosystem replaces the one reason most people keep their phone on the nightstand with a thoughtfully designed suite of sleep tools that wind you down, keep you in the dark, and wake you up gently. The result is the kind of morning where you actually feel good.
The Collection
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Loftie Clock. Part alarm clock, part wellness upgrade. Features a two-phase alarm, white noise, breathwork, and sleep sounds to ease the transition in and out of sleep. Available in classic and Red Shell editions.
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Loftie Lamp. Light that works with your circadian rhythm. Warm and dim in the evenings to signal wind-down, bright and energizing in the morning to support a natural wake.
The Complete Sleep Environment
Used together, the Loftie Clock and Lamp create a complete sleep environment that addresses two of the biggest barriers to quality rest: screen exposure and light disruption. The Clock removes the need for your phone on the nightstand entirely. The Lamp signals your body when to wind down and when to wake. Simple, effective, and designed to work with your biology.
Frequently Asked Questions
How does the Loftie Clock replace my phone?
The Loftie Clock functions as a standalone alarm clock with white noise, sleep sounds, breathwork exercises, and a two-phase alarm that wakes you gently. It eliminates the need to keep your phone on the nightstand, reducing blue light exposure, late-night scrolling, and the cortisol spike that comes from checking your phone first thing in the morning.
What is a two-phase alarm?
The Loftie two-phase alarm wakes you in two stages. The first phase uses a gentle sound to bring you to a lighter sleep state. The second phase, a few minutes later, completes the wake-up. This mimics a more natural waking process and reduces the grogginess associated with being jolted awake from deep sleep.
How does the Loftie Lamp support sleep?
The Loftie Lamp adjusts its color temperature and brightness to align with your circadian rhythm. Warm, dim light in the evening signals to your brain that it is time to wind down. Bright, cool light in the morning supports cortisol awakening response and a more energized start to the day.
Explore our Sleep Edit collection, browse our herbal supplements, or shop our Gifts for the Perpetually Stressed at M.S Skincare.
