Hair Care as a Healing Practice: The Under Luna Philosophy

Hair care is one of the most intimate rituals we have. We do it alone, usually in the morning or evening, in the quiet of a bathroom. We touch our own scalp, our own strands. We notice what is changing. And yet most of the products we use for that ritual are full of synthetic fragrance, sulfates, and fillers that strip the scalp, disrupt the microbiome, and leave hair dependent on the very products causing the damage.

Under Luna was built on a different premise: hair care is a healing practice, and it deserves ingredients that honor that.

Who Is Under Luna?

Under Luna is a woman-owned botanical hair and body care brand handcrafted in the Pacific Northwest. Every formula is made with whole-plant botanicals, garden-grown and foraged herbs, and skin-loving oils, free from synthetic fragrance, sulfates, and fillers. The products are pH-balanced and vegan, designed for those navigating postpartum hair loss, scalp sensitivity, or simply seeking a cleaner, more intentional hair ritual.

The herbs in Under Luna formulas are grown, harvested, and foraged in the Pacific Northwest by Wildcare, a small botanical operation that supplies the brand with fresh, mineral-rich plant material. This is not a brand that sources from a commodity supplier and adds a botanical claim to the label. The plants are real, the sourcing is traceable, and the formulas are built around what those plants actually do.

The Ingredients That Matter

Tulsi, also known as holy basil, is an adaptogenic herb with documented anti-inflammatory and antimicrobial properties. On the scalp, it supports balance and reduces irritation. Rosemary has been studied for its effects on hair growth, with a 2023 clinical trial finding it comparable to minoxidil for androgenetic alopecia. Horsetail is rich in silica, a mineral that supports hair strength and elasticity. These are not decorative botanicals. They are functional ingredients with a research base.

The oils in Under Luna formulas, including organic jojoba, are chosen for their compatibility with scalp and hair tissue. Jojoba oil closely resembles the scalp's natural sebum, making it one of the most effective carriers for botanical actives without heaviness or buildup.

Who It Is For

Under Luna is designed for anyone navigating postpartum hair loss, hormonal scalp changes, seasonal shedding, scalp sensitivity, or simply wanting a cleaner hair ritual. The formulas are gentle enough for daily use and effective enough to address real scalp concerns without the synthetic shortcuts that most conventional products rely on.

The Tulsi Bloom Shampoo is a mineral-rich shampoo for balanced, combination, and fluctuating scalps, formulated with tulsi, rosemary, horsetail, and mineral-rich herbs. It cleanses without stripping, softens, strengthens, and adds shine from root to ends.

The Deep Magic Hair and Scalp Serum is a 4-in-1 lightweight oil made with organic jojoba and whole-plant botanicals. Use it before washing as a scalp treatment, on damp ends as a protectant, or on dry hair to smooth frizz and define texture.

Explore the full Under Luna collection.

Frequently Asked Questions

What makes Under Luna different from conventional hair care?
Under Luna uses whole-plant botanicals, garden-grown and foraged herbs, and skin-loving oils, free from synthetic fragrance, sulfates, and fillers. Every formula is pH-balanced and vegan.

Is Under Luna suitable for postpartum hair loss?
Yes. The formulas are specifically designed for those navigating postpartum hair loss, hormonal scalp changes, and scalp sensitivity.

Where are the botanicals sourced?
Herbs are grown, harvested, and foraged in the Pacific Northwest by Wildcare, a small botanical operation that supplies Under Luna with fresh, mineral-rich plant material.

Is Under Luna vegan?
Yes. All Under Luna formulas are vegan and free from synthetic fragrance, sulfates, and fillers.

What does rosemary do for hair?
Rosemary has been studied for its effects on hair growth, with a 2023 clinical trial finding it comparable to minoxidil for androgenetic alopecia. It supports scalp circulation and follicle health.

Can I use Under Luna products daily?
Yes. The formulas are gentle enough for daily use while being effective enough to address real scalp concerns.